Social media marketing is the process of gaining website traffic or attention through social media sites.

The use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers and engage with existing customers.

Social media marketing involves the use of social networks, consumer’s online brand related activities and electronic word of mouth to successfully advertise online. Social networks such as Facebook and Twitter provide advertisers with information about the likes and dislikes of their consumers.